Building for human meaning and machine intelligence
Brands that grow are the ones
people choose and agents can’t skip
Commerce is changing.
Human need, not so fast.
AI is reshaping how people find, evaluate, and choose brands — today. Agents are compressing twenty-step purchase journeys into a single API call.
Search results get summarised before anyone clicks through. The texture that made someone choose your brand — taste, surprise, the moment that created meaning — has been stripped out slowly over the last 20 years.
What's left is a flattened transaction where the brand that "wins" never actually meets its prospect, it just shows up on the doorstep. And the brand that doesn't get picked? It was never in the conversation.
We call the cost that accumulates Discovery Debt: it compounds every quarter a brand doesn't address its waning visibility in an agent-mediated world.
Banquet works at the intersection of commercial strategy and what AI is actually changing about how brands get chosen. We help you see what's shifting, name what's at stake, and build the rich texture back that keeps you chosen.
The Head Table
Twenty-five years in marketing, spent watching how brands get built — and how they get commoditized.
Nine years at Visa building consumer preference for innovations like Apple Pay — and watching an entire payment category become invisible.
Two years at Meta and Instagram, launching algorithms progressively better at predicting what people want in a way that actually decreases dopamine (turns out, we like to do a little work sometimes).
I was CMO and GM at two startups — one before Meta, one after. Building from zero and understanding what actually drives revenue and build equity at pace.
I founded Banquet because I kept seeing the same pattern: the brands that last are the ones that build something worth choosing, not just something easy to find. That work is more urgent than it's ever been.
